AO1 Deadline - Sunday 20th Jan (2 completed by 13th Jan)
Choose 4 graphic products to analyse.
Look at their Fitness for purpose e.g promote, inform, educate, advertise, illustrate etc
Consider how the Target audience is segmented eg location, age, gender, interests, socio-economic status etc
Note the Content. e.g text, copy, captions, heading, images, photographs etc
Note the Format: eg size, eg A3 or A4 paper quality or resolution of web page
Look in detail at the Design and layout: eg image selection, proportion of text to image, juxtaposition of text and image, direction, colour, font style and size, use of upper or lower case, use of white space, gutters and margins, use of tangible and assumed borders, use of columns and paragraphs, use of bullets, asterisks and numbers, alignment of text etc etc
Analysis of a Film Advert (right click > download linked file)
Assessment for AO 1 Distinction
Analyse and compare
graphic design products.
Explain
their purpose and their
appropriateness for the target
audience that is clearly defined. Describe the use of text and images,
and show a clear understanding of the
significance in the way they are
proportioned and positioned.
Describe and justify the choice of
format and content covering a range of
design and layout techniques, using
correct terminology fluently.
