Unit 17 AOB 4 - Evaluate the graphic design product

Final Deadline for Unit 17 is Friday March 8th

When writing your evaluation of the unit, refer to the following:

1. Fitness for purpose and appeal to target audience. (referring to specific elements fo the products).
2. Three references to the clients feedback.
3. Comparison of your product wth professional versons.
4 Explain and evaluate your choice of equipment and software.

5 Describe how you responded to the client.

6 Suggest a range of improvements. 

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Assessment for Distinction
Candidates make a detailed evaluation covering fitness for purpose and appeal to target audience, referring to specific parts of the graphic design products.

It makes a number of references to client feedback. 

They compare their products with professional items. 

They explain and evaluate their choice of equipment and software. 

They describe how they responded to the client and suggest a range of improvements.

Unit 17 AOB 3 - Produce final versions of graphic design products

Tasks:

1. Re-post your production schedule showing where you have revised the times etc. Do the revisions in a red pen - or something that stands out. (I understand this is tricky as you haven't followed a production plan. Just print it off, cross out a couple of date and move them a day/week, and add anything more that was discussed in the presentation.)

2. Create your 3 final versions

3. You will present the final designs to the clients again and record/present the feedback.             
   Presentations will take place on Thurs 28th Feb

Assessment for Distinction

Candidates’ revisions to their production plan or ideas show a clear and effective response to client feedback. 
The final versions of their graphic design products are technically and aesthetically sound, showing an effective and imaginative use of graphic design software. 
The work shows that the conventions of design and layout have been creatively applied. 
They present the products to client and record detailed feedback. 

Unit 17 AOB 2 - Respond to a client brief with drafts

For this task you are to respond to a client brief with drafts for 3 linked graphic design products.

GO AHEAD AND MAKE WHAT YOU CONSIDER TO BE YOUR FINAL PRODUCTS, THEY WILL BE YOUR DRAFTS...

Deadline Feb 4th - (2 weeks) 
Client meetings (with me and Alison) will take begin on the 5th of Feb.

Take a look at SOPHIE's exemplar unit 17 AO2 post... HERE

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Be prepared and include the following for the meeting on your blog:

1. Fees / Budget for creating your  Graphic Design /  Photography /  Printing /  Web design / Illustrator 

Links to pricing: Digipak   Photoshoot  Web design - Brochures - flyers - Ads  (feel free to find your own...)

2. Digital drafting for your 3 linked products

3. Production schedule HERE

4. Notes for presentation to client

also add the following to this post following your meeting

5. Feedback from the meeting


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Assessment for Distinction

Candidates hold a meeting with the client and make a major and effective contribution to the discussion. 
Clearly based on discussion with the client, the initial ideas show an effective response to the client brief. 
Candidates suggest a range of products, and why they were chosen and the link between them is apparent. 
The initial ideas show a high level of creativity. 
They give a detailed and realistic estimate of time, resources and budget based on professional rates. 
They use technology to produce eye-catching roughs/visuals that give a clear idea of the graphic design products and are well presented to appeal to the client. 
They present roughs/visuals to the client and justifying them convincingly.

AOB2 Initial meeting with client

This post is about you evidencing that you had a meeting with a client to discus the brief.

Use this as a template for your writing but don't copy large chunks.

"Having just met with the client, we have discussed the brief in detail the manner as to which we will proceed with the promotion of the new film 'Locked and Loaded'. The client was keen that the film's 2 main stars were featured heavily within the promotional material. Upon our first meeting it was decided that a DVD cover, film poster and magazine cover would be the most suitable means to achieve recognition of the film.  The client was keen for me to look at some similar examples to base my initial ideas on." 

Include a selection (3 of each) of similar artefacts as examples.

Unit 17 AOB 1 - Analyse a range of graphic design products

AO1 Deadline - Sunday 20th Jan (2 completed by 13th Jan)

Choose 4 graphic products to analyse.
Look at their Fitness for purpose e.g promote, inform, educate, advertise, illustrate etc

Consider how the Target audience is segmented  eg  location, age, gender, interests, socio-economic status etc

Note the Content. e.g text, copy, captions, heading, images, photographs etc

Note the Format: eg size, eg A3 or A4 paper quality or resolution of web page

Look in detail at the Design and layout: eg image selection, proportion of text to image, juxtaposition of text and image, direction, colour, font style and size, use of upper or lower case, use of white space, gutters and margins, use of tangible and assumed borders, use of columns and paragraphs, use of bullets, asterisks and numbers, alignment of text etc etc

Analysis of a Film Advert  (right click > download linked file)

Assessment for AO 1 Distinction 
Analyse and compare graphic design products. 
Explain their purpose and their appropriateness for the target audience that is clearly defined. Describe the use of text and images, and show a clear understanding of the significance in the way they are proportioned and positioned. 
Describe and justify the choice of format and content covering a range of design and layout techniques, using correct terminology fluently. 

Unit 17 Assessment Sheet and Overview

Unit 17 

By completing this unit you will be able to demonstrate your knowledge about a range of graphic products and their purpose. You will be able to communicate effectively with clients and know how to use software creatively. In addition, you will be able to demonstrate the principles of good graphic design; this will be evident from the range of work you produce. 

There are 4 AOs for this unit:

AO1 Analyse 4 graphic design products (posters, adverts, flyers, magazine covers etc)
Deadline Jan 21st (2 weeks)

AO2 Respond to a client brief with drafts for 3 linked graphic design products 
Deadline Feb 4th - (2 weeks) client meetings will take place on the 5th

AO3 Produce final versions of the 3 graphic design products for client
Deadline Mar 8th - (4 weeks)

AO4 Evaluate the graphic design products
(1 week)



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Unit 4 AOB 5 - Evaluation

AOB 5.

This final assessment requires you to evaluate feedback about the new media product and the advertising campaign

Approx 500wrds

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Make sure you have your FEEDBACK handy...

What to write:
Introduction: discuss what you were marketing.
How did you go about it?
Why would your idea stand out apart from other similar products?
What  potential improvements have been flagged up in your feedback?


Distinction.
Your report must identify potential improvements to your promotional material and the marketing plan based on audience feedback.
It must be well presented and make appropriate use of images to convey meaning.