Monday 5 November 2012

AOB 3 Unit 4 - Advertisement and Promotion production

Deadline: Tues 20th November @15.20hrs


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Tasks: 
Create examples of
Direct advertising (e.g. Email, Facebook ads, SMS *text*, Hyperlinked we banners,  QR codes, insert media *flyers, coupons* - Things that need a response)


Indirect advertising (e.g. 
TV commercials, Billboard posters, Adverts in magazines - things that require/seek no response)

Promotion (e.g. Merchandise, free items, lanyards, magazine articles, posters for free events)

also...
Keep a production diary that consists of 2 or more meetings.
Write a statement of contributions to production.

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Helpsheet is for different typesof marketing is here

Sophie's Exemplar Unit 4 blog

For Distinction... (assessment grid is here)

You are to:
Provide evidence showing that you have worked in a team or individually to produce examples of direct advertising, indirect advertising and a promotion. 
The ads are legal and ethical and are clearly related to the product and will appeal to the target audience. 
One of the adverts/promotions shows originality. 
Production diaries detail the meetings the you attend and the roles, also the decisions made on the type of adverts/promotions produced. 
Provide an extensive list of the contributions to content and editing.