AOB 1 Unit 4 - Analysis of a Campaign

Assignment to be assessed:
Analyse the marketing campaign for one professional media product. 


In preparation you should investigate the marketing campaign for three current media products you enjoy. You could investigate a new film and discuss how it has been advertised through posters, magazine articles, interviews with the stars on chat shows, websites and merchandising. 

For your assignment work you may decide to investigate a media product of the same genre as the one you planned and produced for Units 2 and 3.  

Assignment 1.
1. Read through the presentation below. These should allow you to understand the marketing mix.
2. Read through the JD sports example below. 
3. Research a product of your own choosing Use the JD example as a template for your own research.
You must include the following:
Images of the product and target audience
A detailed description of the product
An extensive range of pricing and outlets
Explain how the product has been marketed 
Comment on how successful the campaign has been





.

Unit 4 Assessment Grid - Marketing media and audience feedback

By completing this unit, you will understand the different aspects of marketing and how it is done professionally. You will know how to investigate research by media producers and official research bodies. 

Assignments:

create their own marketing plans 

produce advertisements and promotions to support a campaign 

gain feedback from an audience about the advertising campaign and products 

evaluate feedback about the media products.

Deadline: Friday 14th December 2012

AOB 6 (Music Press) Regulation

Aim:
By completing this assessment objective you will gain an understanding in to the roles and responsibilities of regulatory bodies in relation to the press.

Task:
Until the links below are unblocked, read this article a few times. You will be tested during period 3.

Notes from the exercise are here.
Type up your answers and post to your blog.



* * * * *
Karla Task:

Having reminded yourself of the Stephen Gately article by Jan Moir in the Daily Mail, write a short essay (approx. 300 wrds) that evidences your understanding of the role of the PCC in this particular case.

Resources:

Timeline of events here

PCCs final decision is here 

PCC on Wikipedia here

AOB 5 Distribution and Ownership (Music Press)

By completing this task you will have an understanding of Distribution channels and Ownership patterns within the music industry.

This is a task that requires you to use your research skills. You can begin by attemoting to find out more information about the company that owns the NME.  Let the questions provide a framework for your writing.

Task 1
Use the questions below to structure a post about the ownership and distribution of the NME...

Who owns and distributes the NME?

Who owns (the company above)?

...and who owns them?

In terms of media ownership, how big are (the owners of the owners of IPC)?
(You Could do this visually with another pie chart.)

Give a small cross section of the others titles IPC own and distribute.

Task 2
Read This handout and bullet-point the main parts.  There are many interesting points. *

Task 3
Read THIS page and bullet-point the main parts.

Task 4
The NME has a website. Take a look HERE
Why would the audience buy the NME when they could take a look at the site? What  are the simiarities / differences? Why would NME embrace the web in the first place?
NME.com has startling readership figures. Read THIS
Summarise why you believe NME.com has these figure.

How has the NME embraced digital media in other ways?  What are the benefits of this?

AOB 2 (Music Video) Structure

Re-post your Music Video analysis' from unit 2.