Analyse the marketing campaign for one professional media product.
In preparation you should investigate the marketing campaign for three current media products you enjoy. You could investigate a new film and discuss how it has been advertised through posters, magazine articles, interviews with the stars on chat shows, websites and merchandising.
For your assignment work you may decide to investigate a media product of the same genre as the one you planned and produced for Units 2 and 3.
Assignment 1.
1. Read through the presentation below. These should allow you to understand the marketing mix.
2. Read through the JD sports example below.
3. Research a product of your own choosing Use the JD example as a template for your own research.
You must include the following:
Images of the product and target audience
A detailed description of the product
An extensive range of pricing and outlets
Explain how the product has been marketed
Comment on how successful the campaign has been
.
